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10 Powerful Strategies to Boost Mobile App Downloads - BuildFire
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Working in a mobile app development company has given me the unique opportunity to work with thousands of business owners and entrepreneurs. Many of them have shared stories of investing large amounts of time and money to make their app the best it can be. Everything from strategically placing the most relevant widgets, beautifully crafted layout designsand engaging educational content.
Yet despite the countless hours and expert attention to detail, many businesses are still not receiving the type of adoption they were hoping for. Instead of thousands of people flooding the app store to download the app, they receive about a dozen. The initial impression is to assume that maybe the content is not as great as it should have been, app download physical marketing. Doubt begins to crawl its way in and suddenly we are wondering if maybe creating an app was a wrong move from the start.
As compelling as your inner doubts can be, we believe otherwise. Creating an app opens a whole new channel by which you can interact with app download physical marketing customers. A haven in which your dedicated audience always has access to you in one simple click. Your app is a space wholly customizable to their needs.
The problem in most instances is not the app itself, instead, it is the crucial step so often missed after the app is created, app download physical marketing, promotion. Your app has had a lot of time and though sewed app download physical marketing it, the last thing you want to do as a business owner and as a creator is throw it all away by not promoting your app.
Imagine a new restaurant opening down the street in your neighborhood. The restaurant opens up its doors bright and early without telling a soul. On the inside, the restaurant has friendly staff, top of the line cooking equipment, and the most mouthwatering croissants you have ever tasted. The day passes by and the owner is confused. His restaurant should have been a smashing success. He conducted extensive research to give his customers the greatest experience possible, yet no one was coming in.
The day dragged on and by the time of closing, the restaurant had only served around 20 customers. The owner is at home enjoying a hot cup of coffee looking over his business plan, still trying to figure out what was missing. To anyone reading this, it may already seem obvious that the business owner could have definitely take a better approach to marketing his restaurant. Posters should have been placed all over the city, a large opening ceremony followed by a press release, and a dedicated social media campaign to let everyone know of his grand opening.
Yet as silly as it may seem to read this example, this is exactly the type of mistakes I see many business owners make. All of their resources are focused on creating exceptional products.
App download physical marketing inherently is never a bad thing, products should be as value driven and high-quality as possible. The problem is that the value of those products are not promoted as effectively as they should be. So all that hard work is never given the proper attention it deserves. A general rule of thumb is to spend about as much time promoting your product as you do creating them. If you spent two days writing a blog post, then spend the next two days distributing your blog post in as many outlets as possible.
The more you promote your content, the easier and faster the process becomes. We know small businesses do not have a large budget to dedicate to marketing or promotional events.
Even those that do have the money may find themselves only having a few channels to promote their content. We have gathered 28 tried and proven methods to guide you in marketing your app effectively. These steps will only cost you time and we are confident that if you follow them, you will have a app download physical marketing increase in a number of followers and downloads then you have now.
Marketing your app starts long before you ever bring it to market. Before you start telling your development team to start building out your app with a million different things, reach out to your customers and talk to them.
After all, you want to make sure that whatever you are building, is going to be just right for them. You can begin to reach out to your customers by first creating list of every single person you have ever sold to and even those who have only signed up to your newsletter. Send them an email and ask them for 5 or 10 minutes of their time.
Your customers are busy people so try to give your customers something in return for helping you, app download physical marketing. Incentivize your customers by offering them a special discount, or some form of educational content. After you have their attention, ask them a few questions to get an idea of what they might be searching for in an app.
You want to understand the expectations your customers have with your app. In going through this process you will begin to uncover gaps you may have never seen before and you will have successfully build a bridge between yourself and your customers.
By including your customers in the app creation process not only are you subtly promoting your app, but you are making sure that the app you make fits the people you are catering to. The following is a quote from Bain and Co. How can you make the app more savvy and beneficial for them? Marketing your app can also extend beyond your usual field of influence and often times, these foreign connections are exactly what your company needs.
Developing honest, app download physical marketing, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app. Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Business owners reaching out influencers should be careful app download physical marketing only present content that is truly relevant for the influencers and their audience.
While some marketers often offer monetary compensation in exchange for influencer promotion, app download physical marketing, we recommend you instead find influencers that truly value your company. Your viewers and theirs app download physical marketing well will quickly catch on that the influencer is being paid to act on your behalf. Genuine sponsorships will aid your company much more and build a stronger following.
Let influencers know you are building or have built an app. Ask if you can get some time with them to discuss the apps development or to gather some feedback.
If you really app download physical marketing to have them on board, give them their own section within the app or work towards building an app that caters to both your needs. If you decide to go with either of those choices, make sure your values, interest, and customers align. If you have an existing website that is fully functional and mobile-friendlythen your site can be one of the greatest assets to promoting your app. At one point or another, all of your customers or anyone interested in your company will find their way to your website.
When they do, it is important they all know you have an app. Including your app in your site could mean sectioning off a part of your site exclusively for the app. Such as the corner of the screen or towards the middle of the web page. While this method can bring in more downloads we recommend taking an alternate approach. This way, the app is the first thing your viewers see. The pop-up page is simply a gentle reminder that you have an app and your customers are given either the option to download the app or continue to your mobile site.
In addition to including your app on your website, app download physical marketing, include it in your regularly scheduled blog post is another promotion strategy you can leverage. You may do so by creating a complete blog post solely about your app download physical marketing or including a call to action at the end of every blog post to invite your viewers to download the app, app download physical marketing.
When writing the blog post solely about the app, write app download physical marketing complete story about your app and let your audience know the purpose behind it. Tell them how this app can facilitate and make things easy for them. Include your app links, screenshots and videos to help them get a good understanding. Your new app needs to be engraved into every aspect of your marketing, that includes all of your emails, app download physical marketing.
As a business, you will send out countless emails and not including your app in each of those is a missed opportunity. Any email that is sent out, whether it be from your tech support, your newsletter or even the payment confirmation email should include a footer with one line advertising your app. Include details such as what can be accomplished through the app and a link redirecting towards the download page. Capitalize by incorporating your app links into newsletters, customer service emails and also make it a habit to use it in email signatures.
For more stats on email marketing, check out this piece. Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer.
Assign a team to work on bringing this video together. The collective minds of more than one individual will help you to finish projects faster and with fewer errors. Keep in app download physical marketing that your app download physical marketing video is not meant to stay the way it is now. Your videos, along with all your content, should be updated weekly or monthly. Once app download physical marketing are finishing creating your demo video, be sure to leverage your social media and other platforms to promote your app.
Your demo video can be included in your blog post, Instagram, and Youtube channels. May it inspire you to create exceptional demo videos for your customers:. For more information, read this useful guide here, app download physical marketing. Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it.
It can give you tons of press, exposure, reviews and plenty of downloads. Although the chances of winning very much depend on your pitch and app idea, however, if you manage to get things right the first time, you can expect to enjoy a little stardom. Also analyze which keywords your app is currently ranking on, build some quality links accordingly to boost rankings. If you get this shot, you can kill more than a few birds with one stone.
Getting your app featured offers long-term benefits such as:. Ask for their feedback on your app and give them free promo codes to try it out. Discuss current features, bug fixes, future updates and value their opinion.
With over 1. Due to that noise, many people choose to take interest in apps, app download physical marketing, only when the app icon entices them. In this image you can see how some top apps make use of a simple pallet of colors to make their icons stand out and build a recognizable brand. Finally, some of the most popular mobile apps with a great take on the idea of leveraging a logo icon over text.
How to Promote App With No Budget - 5 Juicy App Marketing Strategies
, time: 12:12App download physical marketing
Dec 21, · There are over , apps available in the app store. The bar for standing out is exceptionally high, which is why it’s fundamental for mobile app developers and entrepreneurs to have a strong mobile app marketing strategy. Mar 21, · In the past, simply publishing an app and optimizing it for app stores was enough to get downloads and purchase action. Today, you need a well-planned marketing strategy if you want to get continued engagement from users. Below, you’ll find 5 of our own favorite app marketing campaigns to inform and inspire you. Oct 18, · The Essential List of 35 App Promotion & Marketing Strategies. Click To Tweet. 6. Simply asking people to download your App because it is ‘out of this world’ is not a good enough reason for users to try out your app. It doesn’t mean that you have to get technical or elaborate about your app features in detail. physical loyalty /5(81).
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